“On a recent sunny summer day, “View From the Top” checked in with Don Riling, the new president of Olympic Hot Tub, a Seattle-based retailer. The topic was (surprise!) hot tubs, and in a short Q&A, he shared some observations. Here are excerpts: Q: You’ve been at Olympic Hot Tub since 1995. As you think … Read More
“When spa sales slow, as they have recently, dealers tend to look to past customers to make up some of the difference. One common strategy is to increase sales of replacement covers and lifters, and an excellent way to do that is through direct mail. The keys to a good direct mail campaign, whether it’s … Read More
The recreational dream on wheels lit up the showroom: a $50,000 minivan with enough seating to lose a basketball star and enough extra gizmos to keep everyone in the family happily occupied. The parents and their two kids eagerly climbed inside — only to find that the overhead TV had fuzzy reception and the upholstery … Read More
