Be like a Brit! Owning a hot tub means you’ve made it

Be like a Brit! Owning a hot tub means you’ve made it

December 18, 2018 – I’ve been to England several times over the years. I love it. I hope to get a chance to pop back over there this next year. Now, it seems like there’s yet another reason for me to love the Brits! The results of a recent survey were released with the top … Read More

Sell spa covers with a direct mail campaign

Sell spa covers with a direct mail campaign

“When spa sales slow, as they have recently, dealers tend to look to past customers to make up some of the difference. One common strategy is to increase sales of replacement covers and lifters, and an excellent way to do that is through direct mail. The keys to a good direct mail campaign, whether it’s … Read More

Step This Way

Step This Way

The recreational dream on wheels lit up the showroom: a $50,000 minivan with enough seating to lose a basketball star and enough extra gizmos to keep everyone in the family happily occupied. The parents and their two kids eagerly climbed inside — only to find that the overhead TV had fuzzy reception and the upholstery … Read More