“Many pool and spa companies aspire to be all things to all people — a one-stop-shop, so to speak, for swimming pools, hot tubs, patio furniture, landscaping, decking and more.

While the “more is better” philosophy works for some, it’s certainly not for everyone. In fact, with the birth of the hot tub industry came a different business model that’s still around today: hot tub dealers who focus only on hot tubs — no pools, backyard furniture, nada. In lieu of generalization, these “solo artists” make niche expertise their trade and focus on specialization as the path to success.”

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https://aquamagazine.com/retail/solo-artists.html