“When spa sales slow, as they have recently, dealers tend to look to past customers to make up some of the difference. One common strategy is to increase sales of replacement covers and lifters, and an excellent way to do that is through direct mail.

The keys to a good direct mail campaign, whether it’s for spa covers or anything else, are focus, message and repetition, according to John Schulte, president and chairman of the Minneapolis-based National Mail Order Association, which represents marketing companies nationwide.”

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https://aquamagazine.com/retail/sell-spa-covers-with-a-direct-mail-campaign.html